It's really extraordinary that they BEGAN the shoot by re-creating or re-staging that iconic 1967 cast photo. Almost seems like an act of Invocation. A seance, perhaps?
I know from my own experience that publicity campaigns are planned months in advance as are most weekly and monthly publications.
Which really does beg the question that if Burton & Co. knew the EW article was coming up this week, were they actually having a good laugh over all the hubbub over the paparazzi photos last week, just like several Web sites have suggested?