Previously WB described it as a Gothic Thriller. The Thrill must be gone.
Not neceassarily. Given the way the film has been described by the various people involved, it seems possible that it can be described in a variety of ways and each may be just as valid as the other. What does seem likely, though, is that Warner Brothers have definitely decided to promote the comedic aspects of the film over the other elements. And we won't know if that's a wise move or a misleading move until we've actually seen the film for ourselves - and we see how it does at the box office.
One thing that we really have to keep in mind is that studios market films in the ways they hope will get the most bodies into theaters. And those ways aren't always completely reflective of what a film is entirely like. One perfect example of that, and this is going back like 30 years, but it's quite an infamous example, is the marketing campaign for a Gene Hackman/Barbra Streisand film entitled
All Night Long. The trailers/TV ads/posters all promoted the film as a whimsical comedy - but the film was actually more of a family drama with comedic elements to it. And once that fact became obvious, the entertainment press really began to rip into Universal for misrepresenting the film in its marketing campaign. It was not pretty.
Of course, I'm not saying that's what's going to happen with the DS film. We have no idea. But what I am saying is that just because it seems likely now that the film will be promoted as a comedy, that doesn't mean there's still much more to it than only its comedic elements...
59 days 10 hours 41 minutes 52 seconds until the day the Depp/Burton Dark Shadows is released(ET)!!