One thing that's not in dispute is that the '91 Series had good demos. Though one thing that might be in dispute is which gender the audience was more comprised of. I've read that more men watched the show than women and how that surprised NBC. But I've also read that the show had the most men as well as the most women who were watching TV on Friday nights. Perhaps both could actually be true depending on which week's demos and how those demos were analyzed. But one thing that's not up to debate is that prior to airing Ep #9 (Hour 10) NBC decided to begin an ad campaign to reach out to women. Apparently this was also because the initial ad campaign mostly emphasized the vampire/horror aspects of the show and not the romance. NBC suddenly realized that if they focused on romance perhaps they could attract more women or even more women, depending on which demo analysis one wants to go with. Hence the "Shadow Time" ad campaign was born and the first promo of that campaign aired on February 25th:
Look forward to a few different promos in this campaign...