Actually it's down to 33% claimed, so apparently some people changed their minds. I've never actually noticed that happen, but apparently it can because even though I was on Amazon right at 3:20pm ET and I clicked right away, somehow I managed to click too late to claim the 3 disc Collector's Edition of
Brave (as a Christmas gift). However, Amazon told me I was on a waiting list - and while I didn't really understand exactly what that meant, it's a good thing I waited around a while because 15 minutes later they told me I could claim the deal. I guess some of the people who'd clicked on it before I did changed their minds. So obviously it's a good idea to hang around until the previous claimants' opportunities to buy expires because then you may get the opportunity to claim the deal they passed on.