Author Topic: Midnight, Texas Renewed for Season 2  (Read 3677 times)

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Offline patrickm

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Re: Midnight, Texas Renewed for Season 2
« Reply #75 on: December 23, 2018, 03:53:42 AM »
It really is a shame that the NBC Dark Shadows time slot claimed another victim. The ratings were identical 8 weeks in a row. Normally that is a good thing - or a pretty good thing, but they were really awful. The hoped for +7 ratings boost didn't materialize. The only week of +7 I saw showed some increase- but so did every other non sports show increase by an equal or greater amount. About the only big 3 network show Midnight ended up beating was Alex Baldwin. I do give NBC some cudos for giving it a 2nd season shot - but it really belongs on cable such as HBO where it's sister show True Blood flourished. I do hope it gets shopped somewhere. As for the timing, Merry Christmas to you too NBC [santa_angry]

Offline Mysterious Benefactor

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Re: Midnight, Texas Renewed for Season 2
« Reply #76 on: December 23, 2018, 04:07:05 AM »
The articles mention that it is being shopped around. We can only hope someone will be interested.

The fascinating thing is the move to 8pm seemed like a bad idea but the show has gotten much better ratings at 8 than it did at 9. Who would have thought? And the fact that the ratings have gone up can't be a bad thing when they approach other networks for a possible pickup...

Offline patrickm

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Re: Midnight, Texas Renewed for Season 2
« Reply #77 on: December 23, 2018, 04:36:51 AM »
No, while the total audience number fluctuated somewhat (apparantly there is a small audience range between each tenth of a point)  the actual rating never budged. It was .4 for 8 straight weeks both at 8pm and 9pm. Really bad. Hawaii Five-0 was typically twice that.

Offline Mysterious Benefactor

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Re: Midnight, Texas Renewed for Season 2
« Reply #78 on: December 23, 2018, 04:53:06 AM »
True, the demo has remained the same, but last week viewership rose 26 percent from the last 9pm overnight numbers - and this week it rose 37% from the last 9pm overnight numbers. Yes, the networks tend to look at the demo as the more important number, but viewership does count for something. I mean, even the TVLine Web site pointed out that this week's viewership was the show's season high overnight audience thusfar...

Offline patrickm

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Re: Midnight, Texas Renewed for Season 2
« Reply #79 on: December 23, 2018, 05:19:05 AM »
Not to keep beating a dead horse...but to put it in perspective. If a baseball players batting average is .100 and he gets it up to .137, that's a 37% increase - but it still stinks. Had there been real sizeable audience increases, the demo would have moved to .5 or better. Also keep in mind, Season 1 average demo was .7 and even then, it barely got a renewal. Don't get me wrong,  I really like Midnight Texas and would love to see a season 3 but the numbers were terrible no matter how much spin is put on it.

Offline Mysterious Benefactor

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Re: Midnight, Texas Renewed for Season 2
« Reply #80 on: December 23, 2018, 05:34:22 AM »
I guess my point is it's better for viewership to go up rather than down. I've noticed that several shows have been seeing a steady decrease in viewership in the past few weeks. However, Midnight, Texas has been among the few that has seen an increase, so from that overall perspective the increase is more significant than it otherwise might be. And not to put too fine a point on it, TV Line would have hardly used this week's increase in viewership as its headline for their Friday overnight ratings article if the increase was completely insignificant.  [santa_wink]

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Offline patrickm

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Re: Midnight, Texas Renewed for Season 2
« Reply #85 on: December 28, 2018, 11:01:04 PM »
WHAT TO WATCH TONIGHT
December 28, 2018
Midnight, Texas Series Finale, Black Mirror Movie and More

"On TV this Friday: ... and Midnight, Texas and ... come to an end."

08:00PM
NBC
Midnight, Texas
Series finale: The surviving Midnighters band together in one final attempt to save their town from dark witches. And they better hurry up, because, well…

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Re: Midnight, Texas Renewed for Season 2
« Reply #88 on: December 28, 2018, 11:59:25 PM »
Midnight, Texas
Yasss, Queen (Season 2 | Episode 9)
08:00PM
With Midnight now under the rule of Dark Witches, the surviving Midnighters must band together in one last, desperate attempt to save their town.

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