They really could've done what many of us hoped/predicted they would, which would've been to release one "funny"/young trailer, and then another with a darker and more horror-oriented tone.  Then, those who liked either type of film would realize that there was more to the film than just what was being depicted in one type of trailer.  A couple of the clips that were available online later on did show the darker tone, but those weren't really shown as advertisements, and by then, it might've been too late to attract part of the audience, anyway.

Oh well

DS made $34,165 on Monday, which actually seems pretty respectable considering its small number of theaters.  It has (thankfully) gotten back above Battleship, after sinking below it (pardon the pun  ) over this past weekend.  Interestingly, DS made almost the same amount 3 Mondays ago, June 25th, when it made $34,538.  Its domestic total is now $77,302,353

http://www.boxoffice.com/statistics/bo_numbers/daily/2012-07-17

You're all so sweet!   

Wow, 10 times, that is impressive!!  I think the most times I've ever seen a film in theaters was about 6 or 7 for Sweeney Todd, but that included a free advance screening.  I got to DS 3 times, and hoped to have gotten there at least one more time, but I didn't make it and don't think I'll get any more chances as it's left my area now. 

Even though I don't usually get film boots, I'm glad to hear that this one was pretty good.  Try to keep cool, doctor-- I think we've gotten some of your weather here in DC in recent weeks 

^^^ Yikes, that's a bad time for a horror film to cut off, even if it's a cheesy one! 

I don't usually deal with bootlegs of movies, though I will confess to having some music bootlegs.  I wonder if part of the reason DS is such a popular title is because of all the fans of the OS who declined to see it in theaters.  But I still hope it might mean that there will also be a good market for the real DVD/blu-ray when it comes out, too!

I've just heard the sad news that Richard Zanuck, one of the producers of the Dark Shadows film, passed away today at age 77.  It was said to be a heart attack.  RIP, Mr. Zanuck 

Huffington Post:
Richard Zanuck Dead: 'Jaws' Producer Dies At 77

I think I'm in the vast minority, but I actually liked Barnabas brushing his fangs    For me, it fit in with the Top Of The World montage and with the theme of him adjusting to 21st century life. 

The Windex wasn't the greatest, but I would've been up for Mrs. Johnson to come along and quietly clean him up with a sponge or washcloth, as if it was just another normal day at Collinwood.

However, I'm totally with you on the projectile vomiting; in fact, with repeated viewings the whole Angelique/Barnabas confrontation at the end felt a few beats too long and drawn out.  I could have also either done without the Carolyn reveal, OR had that aspect be fleshed out a bit better so it didn't seem so clunky.

The Tuesday DS box office take was $46,717, up 14.8% from yesterday, and again better than the Tuesday box office for 2 weeks ago (though much lower than last week's holiday-eve number).  This brings the domestic total to $76,948,27.  At the moment, DS is in 22nd place for Tues., unless something else sneaks in.

You can see all the daily numbers here:
http://boxofficemojo.com/movies/?page=daily&id=darkshadows.htm

The big question is, how many theaters will be lost next week?  We won't know the theater counts until tomorrow evening.  It will apparently be leaving my local cheapie theater next week