You cannot get around copyright just because you are not making a profit. There are definitions of fair use on the internet, but to sum it up very briefly, its purposes are limited to criticism, commentary, news reporting, scholarship, teaching, or research.
Sometimes a company will look the other way, and Robot Quentin's mention of an "agreement" made with Paramount may be a case of that. MPI is an example of one that does not look the other way when they have knowledge of copyright infringement of their DVDs. I suspect that DS fandom might be heading in that direction, possibly due to pre-production of the movie-- this is the first year, AFAIK, in which a clause concerning copyrighted material was added to the agreement for dealer's tables, and "suits" were seen checking out the room. (Though I still noticed photos being sold that I believed to be of questionable origin, but that's me.) To quote Dylan, I feel a change comin'.
Back to the topic: The subject is getting repetitious, so please post only if you have something new to add. Thanks!