Happy Birthday cousin CrazyJenny. Have a great one!
Jim

The same writer seems to have soften her stance a bit but still claims that the DS movie did not make a profit. I think the word is slowly getting around that the DS movie was not a flop. In another article I saw somewhere it stated that the marketing costs for The Lone Ranger was $175M. If that is true the marketing for DS had to be at least 100M.

http://www.forbes.com/sites/dorothypomerantz/2013/07/08/the-lone-ranger-shows-that-not-even-johnny-depp-is-a-sure-thing/

Thanks so much for the clarification MB. I think WB has been pretty silent in the media as to how it performed unlike Disney's John Carter where it told the media it had to write it off as a loss. As you said we may never know.

Hi MB. I am a bit confused. If we used $150 million as the movie's budget, the movie would still have needed to gross over $400 million to break even and show a profit? I thought we had surmised that the movie did make a profit so I am thrown off by the $430 million figure.

In either event it would be nice if that writer disclosed her sources/data that she relied on to support her remarks.

I caught the writer's underreporting the film's box office success and that is unfortunate and inexcusable. My take was that he was aware of the perception out there that the movie wasn't a financial success so in that context it was a positive. It's hard to find a DS article without any inaccuracies and mispresentations.

To relive the 91 series' cancellation is bringing back some real bad memories. But it also brings back how hard we fought to keep the show on the air.

Happy Birthday Nancy!!!

MB I thought I was getting somewhere but I got nowhere. I made an inquiry to Mojo to see if its budget figure (150 Million) for the DS movie included marketing costs. They sent me an email response indicating that its figure did not include any marketing costs. They did not expand much further. So all we know is that Mojo has the budget at 150 Million, Deadline has it between 150-175 Million. Then you have to factor a minimum of $50 Million more on marketing. I think when the movie crossed $200 Million it began to see a profit not including the DVD sales etc... Far from it being a "bomb" or "disaster" financially that is.

Thanks madscntst for posting the article. It is stated that the budget for the movie is $150 Million. However, we still don't know if this includes the marketing costs which could be substantial perhaps up to another $100 Million. Perhaps we will never know the truth.