1501
Calendar Events / Announcements '04 I / OT - The youth-oriented WB has been losing its audience this season
« on: January 14, 2004, 01:29:07 AM »
Today's L.A. Times (Business, p. 1) reports that the WB has lost some of its younger viewers, yet despite recent failures ("Tarzan", "Birds of Prey") the network will continue to gamble on high-concept shows. The article is available online, but registration (which is free) is required:
Young Viewers Slipping Away From WB Network: Viewership is down 18% among 12- to 34-year-olds this season, but co-CEO is not discouraged.
Young Viewers Slipping Away From WB Network: Viewership is down 18% among 12- to 34-year-olds this season, but co-CEO is not discouraged.