Lloyd's voiceover promos could be heard on ABC-TV through the early 70s: http://www.youtube.com/watch?v=xoBMulTGszc and he became a voiceover agent in New York (one of only a handful back then), and in 1975 switched to voice casting, earning the nickname The Voicecaster and starting the company Voicecasters, which to date is the largest voice casting studio in the country.