I don't see it that way. I find it interesting how companies are starting to catch on that celebrities can sell the product. Before I got my cable cut, I was seeing plenty of commercials endorsed by stars, be they Sally Field's medication, Jamie Lee Curtis's yogurt, or Liv Tyler's Nintendo DS. Though I don't think, "Oh, Carrie Underwood's playing Nintendogs, I need to get a copy," it does draw my attention to the commercial. Males tend to appear in voice only, though. I've seen a couple of Kelsey Grammer car commercials, and then there are those HP ads; I've heard Tim Allen, Jack Black, and Jerry Seinfeld on there. Celebrity endorsements are becoming more and more common, although they sometimes draw up discomfort. (Buffy Spoiler)[spoiler]I saw an Advil ad with Kristine Sutherland talking about her horrible headaches. O_O[/spoiler]
Anyway, my warm wishes to those at the Fest, and thanks to Joe for putting up the video. I got a kick out of that.