I am currently reading Harris's Southern Vampire books and thoroughly enjoying them; I've just finished Living Dead in Dallas and am about to start Club Dead. I will say that I think they screwed up the casting, though. Nationality issues (Anna Pacquin is Canadian and Stephen Moyer is British; both characters are from Louisiana) aside, that woman ain't Sookie, and that man ain't Bill. I will get the DVDs of True Blood from Netflix just to check it out, as I don't have any TV service at all right now.
I don't know if the Behind the Scenes posted earlier mentions it or not, but for those who haven't read the books, I'll explain the significance of the name. In the series, vampires have "come out of the coffin" and are now accepted (by some) as a part of society. Though it doesn't cure their bloodlust, as an alternative to feeding from humans, the Japanese developed a synthetic blood. The most popular brand of said synthetic blood is called TrueBlood. I do, however, think that the first book's name, Dead Until Dark, would have been a better title.