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Current Talk '04 I / Re:Are Focus Groups An Enemy Of Art?
« on: April 28, 2004, 09:54:40 PM »
Firstly, I'd point out that this is "Dark Shadows", not high art. The original series was shamelessly mass-market entertainment - that doesn't mean that it was facile or dumb (well maybe sometimes), and there's no reason to assume that the new series can't be the same.
It's very easy for us as fans to say "this is right" or "that is wrong" - if we're proved incorrect in six months time, no one is going to hold us to account. We're not the ones making choices that our careers and millions of dollars are riding on. And were we in that position, I doubt most of us would be quite so forthright.
Focus groups are part of the television process, and have been so for a long time. And, applied and responded to intelligently, they can have a valuable role to play. I really don't get what all the fuss is about.
Never forget that this is called show business.
It's very easy for us as fans to say "this is right" or "that is wrong" - if we're proved incorrect in six months time, no one is going to hold us to account. We're not the ones making choices that our careers and millions of dollars are riding on. And were we in that position, I doubt most of us would be quite so forthright.
Focus groups are part of the television process, and have been so for a long time. And, applied and responded to intelligently, they can have a valuable role to play. I really don't get what all the fuss is about.
Never forget that this is called show business.
