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Current Talk '24 I / Re: Depp/Burton DARK SHADOWS Is In Release!!
« on: May 13, 2012, 04:32:28 AM »It's hard to believe that we are going to have to rely on the international box office to bail this movie out. Even if it does better than The Tourist I believe WB expected much better.
Something Warner Brothers wasn't counting on, and I don't think anyone was expecting, is just how big The Avengers would be. Timing is everything - and the timing for DS' US release hasn't exactly been the best. And because The Avengers opened so much earlier in other countries, that's why the foreign box office could be significantly better for DS. Though as several reports are saying, what Warner Brothers does seem to believe, or at least hope, is that like The Tourist, DS will continue to make money in the US for weeks to come. I suppose we'll see...
One thing I do find fascinating is which Web sites love to pounce onto the gloom and doom of every situation, even if they have to create it themselves, and which ones try to put the more positive spin out there. And I'm not even speaking about DS, I'm speaking in general, whether it be films, TV shows, or whatever. For example, I love to check the TV ratings almost every day, and it's amazing how some Web sites will go out of their way to find a way to frame things in the worst way possible. Even if a show's viewership, say, has gone up over the previous week or weeks, they'll have to point out how it's lower than some other week the show was on, maybe when it was even on years previous, or even compare it against some other show that was on in the same time period in some other previous season rather than simply reporting that the show's viewership went up and leave it at that. It's as if the writers at certain sites don't think they're doing their jobs unless they're tearing something down and/or painting it in the most unflattering light possible. And because something like The Avengers is doing so well, I pity the superhero/action films to come because these sites are going to find every way possible to compare whatever they do to The Avengers so as to make them come up lacking. It's sad really. And it's something to keep in mind when one reads their reports.
At least a place like Box Office Mojo had the good sense to say that even though DS may indeed come up shorter than some of Burton/Depp's other films' first weekends, no one should have reasonably expected it to pull in those sorts of numbers because it's a totally different type of film...