I'm guessing it's real and it's about to go "live", so to speak, but it's just not ready quite yet. Besides Stuart's confirmation, Coming Soon is usually very reliable. I remember this happening with several of Johnny's previous movies, and what folks do is just keep checking it (over and over!) in hopes that something will appear on it, if only just a splash page. And it does, eventually, but let's just hope that in this case it's sooner rather than later!!