I haven't logged into IMDbPro in ages, so I went to see why DS jumped to Top 500 - and the reason is that last week the film was ranked #603 and this week it jumped up to #375. And what prompted that you ask? Well, it's mostly being attributed to reports about and including Christopher Lee's video in which he mentioned doing DS (apparently a lot of people were still unaware of his participation), and to a lesser degree it's being attributed to the various Web site articles last week about Warner Brothers' release slate.
I know it definitely can't be attributed to the pieces the entertainment shows
Extra and
Access Hollywood did on the upcoming movies for 2012 because DS wasn't included on either - which is interesting because both shows are produced by Warner Brothers TV. However, all the films that were included in both pieces already have trailers out and bits and pieces of those trailers were showcased by both shows. But as we all know only too well, DS has no trailer as of yet, so I'm presuming that's what kept it off of both shows. Though a somewhat similar instance of DS not being included can definitely be attributed to DS not having a trailer - and that's a recent poll that was conducted by Entertainment Weekly of the Most Anticipated Films Of 2012. It was specifically stated in the poll that only films that have released trailers were included (because the thinking was that that was the only real way voters in the poll could legitimately judge what films to anticipate - and I can certainly see some logic in that thinking). So, of course, because DS wasn't included, it's nowhere to be seen in the results that were published in EW's latest issue.
And another thing that makes me pretty sure that at least in
Access Hollywood's case it was a lack of a trailer that kept DS out of their piece is the fact that EW's Jeff Jensen was the person who was interviewed about the 2012 releases.
But getting back to IMDb, 2011 was a very good year for DS as far as its rankings there go. It may have spent January fluctuating between #1470 and #1113, but the week of February 6th, thanks to the first casting news, it climbed to #586 - and it rarely fell much lower. It was even as high as #182 the week of April 3rd when news of Chloe Moretz' casting came out. And its second highest ranking, which was #205, was the week of September 18th when she first began talking about the film after wrapping her part. And if all that isn't proof that she's going to be one of the major draws of the film, nothing is.
128 days 10 hours 53 minutes 16 seconds until the day the Depp/Burton Dark Shadows is released(ET)!!