Joe's behavior wouldn't have been thought of as unusual on a soap pre- women's liberation. The "take-charge guy" thing wasn't politically incorrect quite yet. Actually, you can still see versions of it on soaps today. People go bonkers over Sonny Corinthos on GH, yet he, like Tony Soprano, is a totally reprehensible fellow in many ways, beyond his profession. I'd certainly give Maggie a pass on her behavior because she was "bewitched," but I wouldn't blame Joe for his actions just because he wasn't. He, in typical DS fashion, didn't know what was going on except that Maggie was acting totally out of character, as far as he was concerned. This, in much the same way as Maggie wasn't aware of Angelique's power over Joe later on, or why his behavior was so out of character.