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« on: June 23, 2012, 09:44:10 AM »
All things are relative, I suppose. If Warner Brothers expected the film to be a major blockbuster that would pack the theaters through the summer, then they probably were disappointed. But the film didn't bomb. It found an audience and was reasonably successful. You'd think that would be enough.
It Is very odd that, other than a couple of makeup items, there was hardly any merchandising done. I doubt that McDonalds would have done a Happy Meal promotion based on what happens in the film. Can you picture the slogan? When you think of Satan, you're thinking of McDonalds.