The impact is not trivial for writers and editors who use MS Word -- which is most of the publishing business. I haven't printed out a manuscript in years; virtually every story or novel I send to a publisher is an MS Word file, via email. So when an advisory such as this one comes out, it's something to take seriously. The information I've seen does indicate that just opening an file would be sufficient to execute the malware -- not clicking on a link within a file. That's why the Office Document Open Confirmation Tool for Office 2000 is considered a "minor intermediary measure" -- because it prevents a Word file from opening on the first activation -- it requires a confirmation from the user.
Still, unless you actively send and receive MS Word files to and from other users, your risk is negligible. It's not something to panic about -- but it's also something to take very seriously if you send Word files back and forth to other users, as I do.