While supplies lasted (which wasn't much beyond the third day of opening week, as I understand it), it was a giveaway when you went to see NoDS. I received one when I went to a local drive-in to see it on August 6, 1971, along with a "glow-in-the-dark" bumper sticker that also said "Beware the Night of Dark Shadows." The bumper sticker never actually glowed in the dark. But I count the Angelique figure as one of my favorite pieces of DS memorabilia. And they're extremely rare these days. In fact, on the rare occasions that they've turned up on eBay, I've seen them sell for hundreds of dollars.
Wow, this is the first I've heard of it. I went to see the show on opening night (Aug. 4, 1971--I sat through both screenings) and they didn't hand those out. Granted, this was at a small town theater, and the distribution/promotion was pretty screwy. (The trailers at the previous week's movie, and the posters, were all for HOUSE OF DARK SHADOWS, and that's what the marquee said; when I left the theater on opening night, they were changing HOUSE to NIGHT on the marquee... I had gone into the theater expecting to sit through HOUSE twice, and was
quite surprised to not hear the DS theme right after the lion roar, and to see the word "Night" appear on the screen. I thought maybe they had changed the title for a re-release, but once the music started playing and the picture faded in, I realized it was the new movie. What a thrill that was!)
Maybe they had the figures there for people exiting the theater, and they ran out after the first show. Or maybe I was just in a daze from seeing NODS twice through. Or, more likely, they just didn't have a supply there.