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Calendar Events / Announcements '10 I / Re: 'Alice' on track to record breaking weekend
« on: April 09, 2010, 11:51:10 PM »
Excerpts from Box Office Mojo - March 2010 Sets Record Gross
"Generating more than $832 million, last month was the highest-grossing March ever, surpassing the $795 million of the previous milestone, March 2007. Business was up ten percent over February and 29 percent over March 2009, thanks to the would-be event picture, Alice in Wonderland, delivering massive returns unlike Watchmen last year. A first quarter gross record was also established: the haul for January, February and March came in at $2.65 billion, up nine percent over 2009 through the same point.
Each weekend in March was led by a 3D-enhanced picture: Alice in Wonderland for the first three and How to Train Your Dragon for the last. ...
...
"March 2010 was all about Alice in Wonderland and not much else. Never before has a single release dominated March so commandingly: Alice's $299.5 million tally made up 36 percent of the total March box office. The month's second highest-grossing title, How to Train Your Dragon, earned $57.9 million or less than a fifth of Alice. The next biggest March dominator on record was The Passion of the Christ with its 27 percent share in 2004."
"Generating more than $832 million, last month was the highest-grossing March ever, surpassing the $795 million of the previous milestone, March 2007. Business was up ten percent over February and 29 percent over March 2009, thanks to the would-be event picture, Alice in Wonderland, delivering massive returns unlike Watchmen last year. A first quarter gross record was also established: the haul for January, February and March came in at $2.65 billion, up nine percent over 2009 through the same point.
Each weekend in March was led by a 3D-enhanced picture: Alice in Wonderland for the first three and How to Train Your Dragon for the last. ...
...
"March 2010 was all about Alice in Wonderland and not much else. Never before has a single release dominated March so commandingly: Alice's $299.5 million tally made up 36 percent of the total March box office. The month's second highest-grossing title, How to Train Your Dragon, earned $57.9 million or less than a fifth of Alice. The next biggest March dominator on record was The Passion of the Christ with its 27 percent share in 2004."