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Current Talk '24 I / Re: (**NEW Photos/Michelle Pfeiffer Interview In The April W!!** Reply #3083 ) Depp/Burton DARK SHAD
« on: April 01, 2012, 08:33:17 PM »WB seems to believe that comedy sells better than a gothic horror/romance flick?
For better or worse, that's certainly the impression I've gotten from the way the film is being marketed because the humor is front and center in the TV spots while anything Gothic in tone tends to be mostly in the periphery.
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It is targeting a more family-like oriented demographic and a widest possible audience.
I get that impression as well. They want people to know that even though there's a vampire, the film is not a horror film. They definitely don't want people who don't like horror to be turned off. And apparently they think more people will respond to the humor than to the Gothic/horror elements. But they throw a few in just to show that they are there.
39 days 8 hours 26 minutes 43 seconds until the day the Depp/Burton Dark Shadows is released(ET)!!