Now the studio is back tracking (and spinning IMO)saying $30 million was its estimate for the weekend.
Well, technically he's not backtracking as some estimates said $30-$40 million and others said $30-$35 million. So it is true that $30 million was indeed the low end of estimates. But, of course, what he's not saying is that when estimates are framed in ranges like that, they tend to imply more than the lowest number, which in this case was the $30 million, so there's definitely a bit of spin in what he's saying. But imagine that - a studio executive spinning after the fact - who'd a thunk it?
3 days 0 hours 17 minutes 45 seconds since the Depp/Burton Dark Shadows has been in release(ET)!!