I seems like it's somewhat of an odd group to market to, but something in Warner Brothers' marketing research must tell them otherwise or I doubt they would be spending as much for airtime during the games as they have been. They'd be spending it elsewhere. But the really interesting thing to me would seem to be that they're spending elsewhere very judiciously, like during last Sunday's season premiere of Mad Men. There hasn't been hide nor hair of a DS spot seen during many of the highest rated regular TV shows. Well, at least not yet. Though that is sure to change as the May 11th release moves closer...
Though so far as opening weekend goes, I'm still of the opinion that no matter what Warner Brothers does, it's not likely DS will place any higher than 2nd on its opening weekend. After all, look at how much was spent on promoting Wrath of the Titans, yet it came in second despite some good reviews. And look at how much was spent on Mirror, Mirror, yet that came in third. Both did respectable box office (particularly for this year), but there was just no way of defeating and pulling a great many people away from the juggernaut that is The Hunger Games - and I'm pretty sure the same will hold true of The Avengers...
39 days 2 hours 7 minutes 48 seconds until the day the Depp/Burton Dark Shadows is released(ET)!!